SCOPE: Identity, Photography
CLIENT: Versace
Designing a photography advertisement for Versace men’s cologne demands a refined, luxurious aesthetic that mirrors the brand’s sophisticated image. The composition should exude elegance and sensuality, using dramatic lighting to highlight the sleek, iconic bottle, perhaps with a soft focus on the background to keep the attention on the product. A minimalist yet striking color palette—think golds, blacks, and deep blues—can evoke luxury and masculinity. The model, ideally exuding confidence and charm, should be positioned to suggest power and allure without overpowering the product itself. The typography, sleek and modern, should complement the high-end nature of the cologne, with a simple yet bold tagline that emphasizes its distinctive appeal. Every element, from lighting and model styling to composition and fonts, should work together to evoke a sense of prestige and desire, making the viewer feel that owning the fragrance is a step toward an elevated lifestyle.
