CLIENT: Hillross (2023)
SCOPE: Advertising
I designed a monochrome advertisement for a financial company with a central graphic element required a refined, high-impact approach that emphasises professionalism and trust.
A grayscale colour palette with deep blacks, crisp whites, and soft greys creates a sleek and timeless aesthetic, reinforcing the company’s stability and expertise.
The main graphic element whether an abstract symbol, a financial chart, or a minimalist icon is strategically placed at the centre to draw immediate focus and establish a strong visual anchor. Clean, modern typography, such as a bold sans-serif or an elegant serif, ensures clarity and sophistication.
Negative space plays a crucial role in maintaining balance and allowing the key message to stand out. This design approach not only enhances credibility but also creates a powerful, understated visual identity that speaks to the company’s professionalism and financial acumen.
