CLIENT: ANZ Bank (2025)
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
I created a modern logo for a bank, the logo needed to be sleek, professional design that conveys trust, stability, and innovation.
The logo utilises clean, minimalistic lines with a bold, contemporary typeface to ensure clarity and sophistication.
A strong colour palette, such as deep blues and metallic silvers evoke feelings of security and reliability, while subtle accents like gradients or geometric shapes can introduce a sense of modernity.
The logo incorporates abstract symbols, like an upward arrow or a secure lock, to represent growth and financial security, while maintaining simplicity to avoid visual clutter.
This modern approach ensures the logo stands out as a forward-thinking institution while reinforcing its commitment to customer confidence and professionalism.
