CLIENT: Magical Macarons (2020)
SCOPE: Identity, Signage, Campaign, Strategy, Photography, Art Direction
Designing a light and fluffy macaron advertisement required a delicate balance of elegance, playfulness, and indulgence.
High-quality photography featuring macarons gently stacked or floating in mid-air enhances the dreamy, weightless appeal.
Subtle design elements like watercolour textures, soft gradients, or light bokeh effects further emphasise the delicate and luxurious nature of the treat.
By combining these elements, the advertisement can visually capture the irresistible, cloud-like essence of macarons, making them feel as delightful as they taste.
This project was a highlight for me.
