SCOPE: Identity, Business Card
CLIENT: Cattle Creek Produce
Creating a gritty, rough brand identity for an organic produce business involves embracing the raw, authentic essence of nature while conveying a sense of sustainability and hard work. The logo should feature distressed textures, hand-drawn illustrations, or rugged typography to evoke a sense of earthy, unpolished charm. A color palette of earthy tones—think deep greens, browns, and muted oranges—captures the organic, farm-to-table spirit, while rough edges or uneven lines give the design a handmade, no-frills feel. Imagery like weathered farm tools, soil, or imperfect produce can further emphasise the authenticity and honesty of the business.
The overall design should communicate a return to simplicity and a focus on real, unrefined products, appealing to customers who value natural, sustainable farming over mass-produced alternatives. This gritty identity will help position the business as a grounded, trustworthy provider of organic goods with a story rooted in hard work and environmental responsibility.
