CLIENT: Beddie
SCOPE: Identity, Campaign, Strategy
Designing an advertisement for a bedding company with feminine, light, and airy imagery requires a soft, welcoming approach that evokes comfort and tranquility. A pastel pink colour palette creates a calming atmosphere, while light textures and subtle gradients give the design an airy, serene feel. Simple, positive illustrations—such as delicate floral patterns, soft sheets, or cozy bedscapes—can add warmth and charm without overwhelming the design. The typography should be modern yet elegant, using gentle, rounded fonts that align with the soft, feminine aesthetic. The overall composition should be clean and minimalist, allowing the imagery to shine and create a sense of peacefulness and relaxation. This design approach appeals to customers seeking comfort and style, presenting the bedding company as a source of serenity and quality.
