SCOPE: Identity, Signage, Campaign, Strategy
CLIENT: Ashwin & Clark
Creating a polished yet gritty brand identity for a landscaping business involves blending rugged, earthy elements with a professional edge. The logo should evoke strength and durability, using bold, angular lines paired with organic shapes to symbolize the raw beauty of nature. A darker, earthy color palette—think deep greens, rich browns, and charcoal grays—can add a sense of toughness while still feeling connected to the outdoors. Typography should be strong and straightforward, perhaps with distressed or industrial touches, giving the brand an authentic, no-nonsense feel. The overall design should reflect a hardworking, bold approach, while maintaining a level of sophistication that appeals to both residential and commercial clients. Imagery like weathered wood, textured stone, and powerful landscapes will reinforce this gritty style, ensuring the business stands out as both reliable and distinctive. This gritty brand identity will resonate with customers looking for a landscaping service that’s as tough as it is professional.
