CLIENT: Chanel
SCOPE: Identity, Signage, Campaign, Strategy, Photography, Art Direction
Creating a high-end, classic, sculptural advertisement for Chanel requires an approach that exudes timeless elegance and sophistication. The design should feature minimalist yet striking compositions, with sculptural elements that echo the refined craftsmanship and luxurious quality Chanel is known for. Soft lighting can be used to create depth and highlight the elegant forms, perhaps showcasing iconic Chanel products like a perfume bottle or a piece of jewellery in a way that emphasises their sculptural beauty. A monochrome or subdued colour palette, such as black, white, and gold, reinforces the brand’s classic, understated luxury. Typography should be sleek and timeless—simple yet elegant, with the Chanel logo taking centre stage. The layout should be balanced and minimal, allowing the products and sculptural elements to dominate the visual, creating an advertisement that feels both artistic and aspirational, evoking the brand’s legacy of sophistication and exclusivity.
