CLIENT: Doody and Associates (2023)
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
I designed an advertisement for an HR company with a clean design featuring a green gradient mixed with greyscale photography emphasises professionalism, growth, and trust.
The green gradient—ranging from soft, fresh tones to deeper, more grounded shades—symbolises progress, harmony, and the company’s commitment to fostering positive work environments. The greyscale photography, focused on diverse, engaged professionals in dynamic work settings, adds depth and a sense of realism while maintaining an elegant, neutral tone. Clean, modern typography ensures readability and reinforces the company’s professional image, while subtle use of negative space allows the design to feel open and approachable.
This combination of a natural colour palette and sophisticated imagery creates a balanced, polished ad that communicates the company’s dedication to human resources with a forward-thinking, inclusive approach.
