CLIENT: Fourth of the Seventh
SCOPE: Identity, T-shirts
Designing a t-shirt label with abstract, surf culture-inspired graphics calls for a vibrant, dynamic aesthetic that evokes the spirit of the ocean and the carefree vibe of coastal life. The label should feature fluid, organic shapes that mimic the movement of waves or abstract representations of surfboards, sun, and sea.
A gradient surf wash background, blending soft pastel hues of aqua, coral, and sand, will add depth and a laid-back, sun-bleached feel, reminiscent of a beach sunset or the fading colours of a surfboard’s worn finish. The graphics should be playful and bold, with a mix of sharp angles and curved lines to represent the energy and flow of surfing. The typography on the label should be casual and easygoing, perhaps with a hand-lettered or retro font, tying together the vibrant, free-spirited nature of surf culture. This design will create a t-shirt label that feels both artistic and nostalgic, making it an appealing and stylish representation of surf culture.
