CLIENT: Jaguar Roofing (2016)
SCOPE: Identity
I designed a logo and brand identity for a roof tiling business that is modern, cutting-edge, and features an illustration of a jaguar’s head requires a bold and masculine design approach.
The jaguar’s head is stylised with sharp, defined lines and angular shapes to convey strength, agility, and precision—qualities that mirror the craftsmanship and reliability of the business. The colour palette should consist of deep, strong tones like dark greys, blacks, or metallic silvers, paired with a pop of contrasting colour, such as rich gold or bold red, to add vibrancy and impact. The typography should be clean, sans-serif, and sturdy, reinforcing the brand’s modern, no-nonsense attitude.
The overall design must balance sophistication with toughness, ensuring it stands out on signage, business cards, and vehicles while remaining clear and memorable.
This logo and brand identity will project a sense of professionalism, power, and trustworthiness, resonating with customers looking for a strong, reliable roofing service.
