CLIENT: University Project
SCOPE: Photography
Creating a photographic illustration based on the wheels of a skateboard for a skateboarding advertisement, website, or magazine requires capturing the raw energy and thrill of the sport. The gritty, grainy texture of the photos adds a sense of urban authenticity, evoking the roughness of concrete and the unrefined spirit of skate culture. Focused close-ups of the wheels in motion can emphasise the speed and momentum that drive skateboarding, with dirt, scuff marks, and wear-and-tear on the wheels showcasing the intensity of the action. Using high contrast and dynamic lighting can enhance the textures, making the wheels pop against blurred backgrounds of city streets or ramps. This visual approach brings out the excitement of skateboarding, transforming the humble skateboard wheel into a symbol of freedom, energy, and rebellion, perfectly suited for a high-impact advertisement or feature.
