CLIENT: Bush to Beach Legal
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
Creating an advertisement for a legal company with a gold, minimal, and geometric design on a dark blue background requires a sophisticated and bold approach that conveys both authority and elegance.
The dark blue background provides a strong foundation, evoking trust, professionalism, and stability. Using gold as the accent colour adds a luxurious and prestigious touch, drawing attention to key elements such as the company’s logo or core messaging. Geometric shapes, such as clean lines, squares, or subtle triangular elements, can be used to frame or highlight important information, creating a sense of order and precision. The minimalist approach ensures that the design remains uncluttered, focusing on clarity and impact. Simple, modern typography, paired with the geometric shapes and gold accents, reinforces the high-end, professional image of the company, making the advertisement feel both refined and contemporary.