CLIENT: John Hicks Finance
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
Designing an advertisement for a professional modern finance company requires a balance of sophistication, clarity, and trustworthiness. A clean, minimalist layout with a structured grid system ensures a sense of stability and professionalism.
Using a colour palette of deep blues, sleek greys, or refined metallics conveys reliability and expertise, while accent colours like gold or teal can add a touch of innovation. High-quality typography, such as a modern sans-serif or a classic serif with a contemporary twist, enhances readability and credibility. Imagery should be strategic—subtle abstract graphics, financial growth charts, or confident professionals can reinforce the brand’s message. Incorporating dynamic yet understated motion graphics in digital ads can further engage audiences, making complex financial concepts more approachable. Every element should work cohesively to establish the company as a forward-thinking, client-focused leader in the financial industry.
