CLIENT: Catalina
SCOPE: Identity, Campaign, Strategy
Designing an advertisement for an ultra-modern, exclusive restaurant in Sydney’s bay requires a sophisticated and elegant approach that reflects both the stunning location and the world-class menu. A sleek, minimalist design with a monochromatic or muted colour palette, such as deep navy, silver, or black, conveys luxury and exclusivity. The use of clean lines and geometric shapes can mirror the refined aesthetics of the restaurant’s contemporary architecture, while subtle accents—perhaps a hint of gold or metallic sheen—add a touch of opulence. The typography should be modern and elegant, with a high-end serif or a custom font that feels both contemporary and timeless. To connect the design with the menu, subtle elements such as stylised food illustrations or textures inspired by the ingredients can be integrated into the background. The ad should feel as exclusive as the restaurant itself, offering a glimpse of the unforgettable culinary experience awaiting diners in the heart of the bay.
