CLIENT: Heartland Movement
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
Designing an advertisement for a sports movement company that emphasises fluid shapes to convey movement requires a dynamic and energetic approach. The design should feature smooth, flowing curves and sweeping lines that visually represent motion, creating a sense of constant activity and vitality.
Using gradients or overlapping shapes can enhance the feeling of fluidity, while bold, vibrant colours like energetic reds, blues, or greens can evoke excitement and passion. The typography should complement this motion-focused design, with modern, slightly italicized or rounded fonts that feel active yet readable. Strategic use of negative space allows the shapes to breathe and move naturally across the design, directing the viewer’s eye in an engaging way. This approach not only communicates the company’s focus on physical movement and energy but also positions it as a forward-thinking, innovative brand that understands the fluidity and dynamism of sports.
