CLIENT: Foresight Constructions
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
Designing an angular advertisement for a construction company involves leveraging sharp lines, bold geometry, and dynamic layouts to convey strength, precision, and innovation. Angular shapes can be used to frame key elements, such as project images, service highlights, or the company’s logo, reinforcing a sense of structure and movement. A colour palette dominated by industrial tones—such as deep grays, bold yellows, or metallic hues—can evoke durability and expertise. Strong sans-serif typography with angular letterforms enhances readability while aligning with the sharp, architectural aesthetic. Incorporating diagonal grids or asymmetrical compositions adds energy and direction, guiding the viewer’s eye toward key messaging. Whether in print or digital, this design approach transforms the advertisement into a powerful visual statement, positioning the company as a leader in modern construction and architectural excellence.
