CLIENT: Freelance
SCOPE: Identity, Guidelines, Signage, Campaign, Strategy
Creating urban photography based on streetlights with a minimalist, edgy, and dramatic aesthetic relies on bold contrasts, sharp compositions, and a moody blue-toned palette.
The stark glow of streetlights against dark cityscapes can create striking negative space, emphasising the raw, atmospheric quality of urban life. A deep, cool blue hue enhances the sense of isolation and modernity, while sharp shadows and high contrast add a cinematic, almost futuristic edge. Minimalist compositions with a focus on single light sources, long shadows, or silhouetted figures heighten the drama, making each shot feel intentional and intense. Playing with perspective—low angles looking up at the lights or wide shots capturing empty, illuminated streets—reinforces the edgy, urban narrative. This approach transforms everyday city scenes into visually powerful, emotionally charged images that feel both mysterious and bold.
