SCOPE: Identity, Campaign, Strategy, Logo
CLIENT: Pet Apply
Creating a logo for a pet insurance company that is both friendly and fun involves using playful design elements that immediately convey warmth and trustworthiness. The logo should feature soft, rounded shapes to give a sense of approachability, with a color palette of bright, inviting tones like soft blues, greens, and warm oranges to evoke a sense of safety and happiness. Incorporating a subtle pet-related symbol, like a paw print, a playful dog, or a friendly cat, can instantly communicate the nature of the business while keeping the tone lighthearted. The typography should be rounded and easy to read, perhaps with a whimsical twist to add personality without sacrificing professionalism. The overall design must balance the fun, carefree aspect of pets with the trust and security that come with insurance, creating a logo that feels both reassuring and engaging for pet owners.
